Our story

Simple, honest supplements for happy dogs. Made in the UK and explained in plain English.

Why Furriful?

Choosing a supplement for your dog shouldn't be hard. Yet the shelves are full of long ingredient lists, big promises and prices that are difficult to compare.

We started Furriful to make it simple: a small range of daily supplements that each do one job, made to a high standard, with every ingredient and amount on the label, so you know exactly what your dog is getting.

What we stand for

Made in the UKEvery Furriful product is made in the UK to the GMP (Good Manufacturing Practice) code of practice.
Honest labelsEvery ingredient and amount listed in full. No miracle claims, just clear information.
From 15p a tabletSave when you buy 2 or 3 tubs, with free UK delivery on 2 or more.
45-day happy-tail guaranteeNot right for your dog? Tell us within 45 days and we'll refund you, even if the tub is opened.

Our range

We're starting with three everyday needs: comfortable joints, calmer moments and a happy tummy.

Where we're heading

Furriful is a new, independent UK brand. Over the coming months we'll grow the range based on what dog owners tell us they need, and every new product will meet the same standards: made in the UK and clearly labelled, with nothing hidden.

Got a question or an idea for what we should make next? We'd love to hear from you. Get in touch.

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